Total quality in marketing /
Johnson, William C. 1954-
Total quality in marketing / by William C. Johnson, Richard J. Chvala. - Delray Beach, Fla. : St. Lucie Press, c1996. - xix, 276 p. ; 24 cm. - The St. Lucie Press total quality series .
Includes bibliographical references and index.
1884015131
Marketing--Management.
Total quality management.
658.802 / JOT 1997
Total quality in marketing / by William C. Johnson, Richard J. Chvala. - Delray Beach, Fla. : St. Lucie Press, c1996. - xix, 276 p. ; 24 cm. - The St. Lucie Press total quality series .
Includes bibliographical references and index.
1884015131
Marketing--Management.
Total quality management.
658.802 / JOT 1997