Gorman, Tom. creator text mau Avon, MA Adams Media c2007 2007 1st. ed. monographic eng

print

viii, 184 p. ; 17 cm. Introduction : the engine of endless success -- The skills of innovation -- Innovation=problem solving -- People and the products they love -- Innovation the corporate way -- The Hollywood model -- Innovation in action -- Become an idea machine -- Taking ideas to the next level -- Designing and testing innovative products -- Rolling out new products and services -- Protecting your ideas and innovations -- Innovation in specific situations -- Making money from innovations -- Managing corporate innovation -- The innovative entrepreneur. Tom Gorman. Creative ability in business Success in business 658.4063 GOI 2007 9781598691542 (pbk.) 1598691546 (pbk.) 2007001126 DLC 070112 20181210005935.0